Hello everyone from everywhere! Thank you so much for taking the time to follow the Fundforte Fast Tracks, blog, channel, and podcast! Welcome to track number 006, Fundraiser In Progress! If you're reading up on the blog, listening in on the podcast or watching over on the channel, I just ask that you do so safely and responsibly by assuring your attention is set on matters that are urgent or important to the well being of yourself and others around you.
Just as a recap, we’ve covered the following topics in track numbers 001- 005:
Track #001 – A Fundforte Introduction Track #002 – Meet the Founder, Beaudy Marea G. Camacho Track #003 – Fundraiser Feelings Track #004 – Fundraiser Experiences Track #005 – Fundraiser History
Today we will be discussing what types of fundraisers you have in progress that are considered “old school” and "new school" methods that you are currently planning or have executed recently. The purpose of this is to see if you are doing any activities that may be holding you back from reaching your full potential. In a future track, we will discuss these methods in-depth and also talk about what can be done to enhance your events, fundraisers or programs for more creativity, efficiency, and profitability!
The first six methods below are probably thought to be too “old school”, “cold”, “outdated” and “inefficient”. Though it may seem that way, there are many things you can do to apply these in a modern and creative fashion. There are many amazing ways to fundraise and host events now, these are methods that fundraiser professionals and event planners could only dream of which were absolutely nonexistent 10, 5 and even just 2 years ago. Upgrades and advancements in technology tend to get foggy as more of the same thing comes about claiming to be the best resource for you, for example, websites, mobile applications, and MLM (multi-level marketing) agencies. As for some of our more-seasoned event planners and fundraisers, the next six new school methods may seem "impersonal", "rushed", "too technical" and "oversaturated".
Experimentation with these different methods is the only way to find out what works for you, your organization and your supporters. Yes, the idea of fundraising with so many different ways available seems frustrating and overwhelming at first, but when the distractions and ineffective activities are eliminated, experimentation is faster, streamlined, and automated!
The methods below will be a part of your workbook at the end of the segment, so you may journal your thoughts, for now, to get ahead or you can wait until when the workbook is available. With it, you’ll be able to score yourself based on your answers to see if the activities you are currently implementing are distractions, ineffective, proactive, or opportune.
OLD SCHOOL METHODS:
Fundraising Method #1: Meetings / Donation Collection
The Meeting method of fundraising is the action of scheduling a meeting to request a donation, gift or support face-to-face and in-person from a current supporter or a prospect. Donation Collection also takes place in a face-to-face format where a representative for a cause is asked to support prospects in exchange for gratitude or recognition, this can also be in the form of stand-alone donation jars near registers, collection boxes padlocked for security purposes or anything similar, that collects small change like wishing wells, for example.
Fundraising Method #2: Phone Calls
The Phone Call method of fundraising is the action of calling to request a donation, gift or support over the phone. Other types of phone call fundraising include telemarketing and voice prompt methods as well. Donations are usually processed via credit card transactions.
Fundraising Method #3: Direct Mail
Direct Mail methods of fundraising include sending letters, postcards or packages which will be postmarked to current supporters and prospects, where funds will be processed through cash, check, or money order.
Fundraising Method #4: Text Message or SMS (Strictly Text)
Text Message and SMS (Short Message Service) methods of fundraising include sending short texts, updates, and notices to retained donors and prospects, this usually has a quick link or a "reply back" option to receive support with a donation from their service provider that is then added on to the subscriber's invoice or monthly bill.
Fundraising Method #5: Live Events
Live Event methods of fundraising include soliciting support from recurring donors or prospects by hosting events of many different types and categories of fundraising.
Fundraising Method #6: Traditional Sales
Traditional Sales methods of fundraising include soliciting support from recurring donors or prospects by selling items or services face-to-face or through pre-order. Beneficiaries can accept almost all forms of payment through this method.
NEW SCHOOL METHODS:
Fundraising Method #7: Digital Sales
Digital Sales methods of fundraising include soliciting support from recurring donors or prospects by selling items or services through pre-order o